Selena Gomez‘s Rare Beauty is urging people to call their family members as a part of a 2024 mental health awareness campaign called Make a Good Call.
The campaign, introduced by the brand’s chief marketing officer Katie Welch at the corporate’s third annual Mental Health Summit in Latest York Wednesday, also includes an choice to call the Rare Beauty hotline and get a positive affirmation from someone at the corporate — including Gomez.
“Rare Beauty is greater than a brand. That is what Selena desired to do. We’re about starting positive conversations around self acceptance and mental health,” Welch said. “We're changing and difficult these standards of perfection inside beauty and beyond by doing things like we’re doing today.”
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