SEPHORA – Page 11 – Beautifaire

7 Jul

Dior’s Denim Bubble, Castle Heights at Valentino, Sephora Doubles

BUBBLING UP: Dior is dropping its capsule collection with cult label Denim Tears with a series of pop-ups all over the world featuring giant inflatable installations. The primary space will open in London on Saturday with a cocktail event within the presence of Kim Jones, artistic director of men’s collections at Dior. Nonetheless, Denim Years creative director Tremaine Emory won't be attending, as he continues to be recovering from the lower aortic aneurysm that caused him to miss the road’s launch event in Cairo last December. The London pop-up will remain open until July 13. It is going to be followed by temporary stores in Tokyo from July 11 to 30, Seoul from July 13 to 22, and Shanghai from July 15...

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4 Jul

As Sephora Turns 25, Corey Yribarren Talks About its

by Beautifaire101

Beauty, Featured

As Sephora Turns 25, Corey Yribarren Talks About its

While many firms’ inclusion stories began within the post-George Floyd era, Sephora’s began before that. The thought was a campaign called “We Belong to Something Beautiful,” which the wonder retailer launched in 2019 after a high-profile incident of racial profiling involving R&B singer Sza called for a moment of introspection and the closure of all stores for diversity training. “It was a sobering moment for Sephora to find a way to take pause and reflect. It’s our goal to make sure that everyone feels included at Sephora each in store and online and we’ve committed to acting so that everybody in our store feels welcome,” the corporate’s chief people officer Corey Yribarren said. “Nobody should feel unwelcome or unseen.” The “We Belong to...

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2 Jul

How Sephora Reinvented Beauty Retail – WWD

by Beautifaire101

Beauty, Featured

How Sephora Reinvented Beauty Retail – WWD

If necessity is the mother of invention, Sephora U.S. is the godparent of the modern-day beauty industry. From incubating a few of today’s strongest brands to pioneering an open-sell environment in prestige, Sephora modified endlessly how beauty is sold — and transformed the U.S. retail landscape in the method. “Sephora has been a tremendous force for change in the wonder industry,” said Jean-André Rougeot, president and chief executive officer of Sephora Americas, who was president and CEO of Coty when the retailer opened its first Latest York City store in 1998. “It is a completely different beauty world. Sephora got here in with a self-serve brand-agnostic concept that was truly revolutionary. “I remember many pundits saying it will never work,” Rougeot continued. “But...

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30 Jun

A Day at Sephora – WWD

by Beautifaire101

Beauty, Featured

The primary customer inside Sephora’s Century City location in Los Angeles, on the open-air Westfield mall, is Joe. The center-aged man walks in only as doors open, 10 a.m. on the dot. “I’m on the lookout for Blu Atlas,” he says. Sephora doesn’t carry the brand, he’s told by Alex, a beauty adviser who leads him to Sulwhasoo after asking about his concerns and learning Joe is on the lookout for an anti-aging moisturizer. “It’ll really help with lines,” Alex tells him, pointing to the Concentrated Ginseng Renewing Cream. “It is available in two sizes.” It’s $260 for a 2.02 fl. oz. jar and $52 for the mini 0.33 fl. oz. “I’m doing work round the corner,” Joe says. “What time are you guys open...

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