SEPHORA – Page 12 – Beautifaire

30 Jun

1998: The primary Sephora within the U.S. opens at 555 Broadway in Recent York City on July 17, with an assortment of 190 brands. 1998: First Store Open 1999: Sephora.com goes live to tell the tale Oct. 14. Today, it's the second largest beauty e-commerce site globally, behind only Tmall. 1999: Website Launch Courtesy Photos 2000: Mailboxes across the country get a blast of beauty with Sephora’s first catalogue. 2000: Catalog Courtesy Photos 2002: Lip gloss mania sweeps the U.S. Sephora sells close to at least one tube per minute. 2002: Sephora Lip Gloss Courtesy Photos 2004: The primary Sephora in Canada opens in Toronto’s Eaton Centre. There are actually greater than 100 stores across the country. 2004: First Canada Store Courtesy Photos 2005: On March 8, Sephora opens its a hundredth store in...

0 Comments

4 Jun

Three Former Sephora Merchants Launch Beauty Consultancy – WWD

by Beautifaire101

Beauty, Featured

Three Former Sephora Merchants Launch Beauty Consultancy – WWD

Three former Sephora merchants are going it alone, with the launch of a recent beauty consultancy. Cassie Cowman, Gabriella Giron and Lindsay Ullman have cofounded View from 32, an all-encompassing beauty advisory firm, whose name is inspired by the thirty second floor of the previous Sephora Merchandising HQ, where the trio first met and built expertise within the industry before each moving to work at different beauty brands. While many former beauty executives have gone on to launch their very own brands, Cowman, Giron and Ullman selected the consultancy route, believing that there was a spot out there to leverage their background and expertise as Sephora merchants and brand leaders. In spite of everything, together they launched Drunk Elephant, Farmacy Beauty, Sol...

0 Comments

2 Jun

Runway of Dreams Foundation, Sephora Launch Inclusivity Campaign –

by Beauty Tips

Fashion, Featured

Runway of Dreams Foundation, Sephora Launch Inclusivity Campaign –

Nonprofit organization Runway of Dreams is amplifying its call for inclusivity with its first campaign, the “Campaign for Inclusion.” Presented by Sephora and shot in Miami, the campaign highlights brands similar to Adidas, Tommy Hilfiger, Goal, Kohl’s and other 2023 Corporate Partners of the nonprofit who create products and apparel which are inclusive of individuals with disabilities. Models featured within the campaign include Shaquem Griffin, the primary football player with a disability to be drafted to the NFL; content creators Yarelbys Tua and Emily Rowley; musician Alvaro Alcocer; Special Olympics golfer Daniel Steele, and sweetness influencer Steffi G. “It’s time to adapt the way in which we predict of inclusivity,” Rowley says initially of the video. “It’s about adapting our...

0 Comments

15 May

Naomi Watts’ Menopausal Beauty Brand Stripes Heads to Sephora

by Beautifaire101

Beauty, Featured

Naomi Watts’ Stripes is broadening its reach — in additional ways than one. The menopausal beauty brand is now available online at Sephora, marking its first retail expansion since debuting last October at Onda Beauty, Amazon and direct-to-consumer. “Sephora has definitely captured the hearts and minds of the younger market, and products are needed for ladies in [my] age group,” Watts said. “I’m so glad Sephora has shown this belief in us, because I feel like Stripes will help fill that void.” Stripes’ full 12-product assortment, which ranges in price from $15 for a travel-size thickening hair mask to $85 for The Power Move hydrating face serum, has landed on the retailer, which is expanding its range of products geared toward aging...

0 Comments