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23 May

Sephora Dials Into Community

by Beautifaire101
Beauty, Featured
Sephora Dials Into Community
All brands and retailers want to ascertain a dialogue with their customers — but Sephora wants to advertise one amongst themselves. Today will see the launch of a latest platform, the Beauty Insider Community, with which Sephora encourages communication between its fans. The digital experience is now continue to exist Sephora’s app and sephora.com, with additional features rolling out Aug. 22. The retailer already has maintained several community platforms on sephora.com to this point — from BeautyTalk to Beauty Board and rankings and reviews — but that is the primary time community-centric initiatives might be aggregated in a single place, in accordance with Mary Beth Laughton, Sephora’s senior vp of digital. Additional features include Beauty Matches, which filters photos and reviews by users...
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25 Apr

Sephora Named Top Beauty Retailer in Latest Rating Based

by Beautifaire101
Beauty, Featured
Sephora Named Top Beauty Retailer in Latest Rating Based
LONDON — Sephora has taken the highest retail slot in the newest annual rating by Cosmetify, an internet price search platform that measures beauty retailers and types by their activity and recognition on social media. Annually the corporate looks at the largest names in beauty based on their social following, engagement and variety of Google searches, after which gives them a rating out of 10. For the retail rating, Cosmetify checked out 20 outstanding beauty retailers, comparing them on organic search traffic, Instagram followers, Instagram engagement rate and Instagram posts in 2023. Sephora had the best overall rating — 7.65 out of 10 — and probably the most monthly organic search traffic, Instagram followers and Instagram posts. Selena Gomez marks the...
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18 Apr

Sephora Opening 260 More Stores in 2021, Including Sephora

by Beautifaire101
Beauty, Featured
Sephora Opening 260 More Stores in 2021, Including Sephora
Sephora is planning to open 260 stores in 2021, the sweetness retailer’s largest U.S. store expansion to this point. The brand new stores shall be a mixture of 60 freestanding Sephora stores and 200 Sephora at Kohl’s locations. In a press release, Sephora said the move indicates its “confidence” in brick-and-mortar retail, despite increases in e-commerce sales in the course of the pandemic. Jean-André Rougeot, Sephora Americas chief executive officer, recently said Sephora’s online sales in North America were nearing $3 billion. Recent freestanding Sephora locations have begun to open this month, with stores planned across the Pacific Northwest, Florida, Texas, Los Angeles and Nashville, Tenn. Sephora said the brand new stores will feature “sleek architectural and visual design” and “latest lighting enhancements.” Sephora...
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