SEPHORA – Page 4 – Beautifaire

11 Jan

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

Sephoria is back. Going down virtually for the second 12 months in a row, Sephora’s immersive beauty playground, Sephoria: House of Beauty, will occur on Sept. 18 and is now open for registration on the Sephora website. For the primary time because the event’s inauguration in 2018, registration can be open to those living outside of the U.S., with consumers in Canada, Spain, France and Italy all having the ability to participate within the experience this 12 months. The event will feature an interactive beauty “house” consisting of various rooms that users can explore while engaging with brand founders, learning about Sephora’s popular offerings and connecting with other users and talent through the platform’s live-chat feature. U.S. attendees will even find a way to...

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22 Dec

Sephora Creates Global Chief Digital Officer Role – WWD

by Beautifaire101

Beauty, Featured

Sephora Creates Global Chief Digital Officer Role – WWD

PARIS — Sephora has named Marc Abergel global chief digital officer. Within the newly created position, the seasoned executive joins the prestige beauty retailer’s global leadership team and reports to Martin Brok, president and chief executive officer of Sephora. Abergel has held business, consulting and full-scale transformation roles at brands including Apple, Tencent, Deloitte Digital and The Lego Group, based on Sephora. The LVMH Moët Hennessy Louis Vuitton-owned company said Abergel will set and roll out Sephora’s digital strategy, enhance consumer journeys and lead the acceleration worldwide of the retailer’s digital transformation. He's to guide e-commerce growth and drive innovation capabilities, as well. Sephora’s digital activity, which has boomed throughout the coronavirus pandemic, shows no sign of abating. “It might probably be half of...

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21 Dec

Sephora Debuts First Documentary Film – WWD

by Beautifaire101

Beauty, Featured

Sephora Debuts First Documentary Film – WWD

Sephora has taken its marketing efforts to recent heights — and a recent medium. The retailer is debuting a documentary film this week called “The Fantastic thing about Blackness.” It chronicles the inception, decline and relaunch of Fashion Fair, which got here back to market last 12 months under the ownership of Desirée Rogers and Cheryl Mayberry McKissack. Sephora created the film in partnership with Vox Media’s Epic Digital and Vox Creative subsidiaries, in addition to Ventureland. It was subsequently acquired by HBO Max, where it should be available this week. “We were honored to accumulate Fashion Fair in 2019, a brand which ash a lot history and significance to the Black community. With this documentary, we're capable of share our journey of bringing...

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15 Dec

Sephora Fragrance for All Event 2023: Best Scents to

by Beauty Tips

Beauty

Sephora Fragrance for All Event 2023: Best Scents to

Whether you would like a recent signature fragrance or are attempting to wrap up your holiday gift shopping, we have got some excellent news for you: The Sephora Fragrance for All Event has officially kicked off and it's so good. Now through December 24you'll be able to save on nearly every fragrance the mega beauty retailer offers, so run, don't walk.Our Top Picks:Best Overall: Tom Ford Lost Cherry Eau de Parfum, $395 $316Allure Reader Favorite: Marc Jacobs Daisy Eau de Parfum, $137 $110Best Earthy Fragrance: Jo Malone London Wood Sage & Sea Salt Cologne, $165 $132Best Vanilla Fragrance: Mugler Alien Goddess Eau de Parfum, $180 $144Best Floral Fragrance: Chloé Eau de Parfum, $162 $130Best Gourmand Fragrance: Carolina Herrera Good Girl...

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