How do you define streetwear in 2023?It’s an advanced query for the reason that category used to feel very specific. Within the ‘90s, streetwear brands drew from then-niche subcultures like skateboarding, punk, hip-hop, and graffiti. They produced literal “street wear,” like T-shirts, hoodies, jeans, tracksuits, and sneakers that targeted a younger audience. However the category has evolved and the subcultures it reflects at the moment are multibillion-dollar businesses, which makes the definition of streetwear way more nebulous—and in our opinion, that’s a very good thing.We define streetwear as clothing that appeals to youth culture and taps into the zeitgeist. It still references hip-hop, skate, punk, and graffiti, but the patron base is broader and it’s not dictated by a price...
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