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Aárd
Founded by Martina Carlson and Pauline Norden, Stockholm-based Aárd was born out of a shared frustration with the ever-expanding list of products and convoluted routines dictated by the beauty industry.
Their mission was clear: to simplify beauty and haircare while emphasizing transparency, effectiveness, and a minimalist approach.
Inspired by Hammam: Where Beauty Meets Minimalism
Aárd’s founders found inspiration within the elegant and thoughtful beauty rituals of Hammam, the general public bathing houses scattered across the Middle East. In these ancient sanctuaries, they found a profound contrast to the overwhelming product-driven beauty culture they sought to vary.
Hammam rituals prioritized quality over quantity, favouring a minimalist approach that focused on the essentials. It was here that the seeds of Aárd’s philosophy were sown.
The Soapmaker’s Legacy:...
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I’ve began establishing the brand new place! I can’t wait for all of the orders to reach! We did manage to shoot for sowl fashion though! Shop the gathering here https://sowlbyanushaesays.com
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Hello everyone! welcome to my channel i make videos about lifestyle, home tours, makeup tutorials, hairstyles for long and short hair, beauty hacks, trendy fashion look books, DIYs and residential remedies! I post weekly vlogs capturing my adventures around my third world country life :) SUBSCRIBE!
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Water-based setting powders are the newest makeup innovation stumping TikTok. Powders are synonymous with matte, oil-controlled skin that comes at the price of chalkiness, flashback, and dryness. But hydro setting powdersas we prefer to call them, are full of perplexing contradictions: They seem in jars as fine-milled dust like several other setting powder but they’re confusingly also a liquid. They mattify but hydrate and provides skin a dewy yet blurred finish.Nearly half 1,000,000 people have watched Houston-based makeup artist Rose Siard test out the preferred water-based setting powder available on the market at once: Uoma Beauty’s Hydroblast Ending Powder. It appears wet to the touch, melts into skin like a liquid, after which, someway still mattifies and blurs her skin....
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