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24 Jul

LVMH Signs on as Premium Partner of Paris 2024

LVMH Signs on as Premium Partner of Paris 2024
PARIS – Capping months of speculation, LVMH Moët Hennessy Louis Vuitton on Monday signed on to grow to be a premium partner of the Paris 2024 Olympic and Paralympic Games, guaranteeing the world’s biggest luxury group prime visibility throughout the planetary event, including its eagerly awaited opening ceremony. While LVMH didn't disclose the financial terms of the sponsorship deal, sources with knowledge of the matter said it had put 150 million euros on the table. Organizers are billing the Paris Games as “the largest event on the earth,” expected to attract 4 billion TV viewers, 13 million spectators and 20,000 journalists. Several major LVMH houses will play a special role throughout the Games, with jeweler Chaumet designing the medals, and Louis Vuitton,...
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28 Jun

EXCLUSIVE: Louis Vuitton Signs Tennis Player Carlos Alcaraz as

EXCLUSIVE: Louis Vuitton Signs Tennis Player Carlos Alcaraz as
PARIS — Fresh off his win on the Queen’s Club tennis tournament, world number-one player Carlos Alcaraz has been named the most recent house ambassador for Louis Vuitton. The Spanish player shall be the highest men’s seed on the Wimbledon tournament, which kicks off on Monday and hopes to follow within the footsteps of his fellow countryman Rafael Nadal, who won at Queen’s in 2008 before occurring to triumph at Wimbledon for the primary time a couple of weeks later. The 20-year-old has set records by becoming the youngest players to win tournaments on grass, clay and hard courts. When he won his maiden Grand Slam on the U.S. Open in 2022, Alcaraz became the primary man in history to top the...
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24 Jun

Puma Signs Golfer Ben James to NIL Deal

Puma Signs Golfer Ben James to NIL Deal
Ben James will probably be well dressed when he tees up on the Travelers Championship tournament this week. The University of Virginia sophomore has signed an NIL agreement to develop into a Puma ambassador. Consequently, he'll wear Puma shoes and apparel at his tournaments including the Travelers, which is being played on the TPC River Highlands course in Cromwell, Connecticut. James, who's a Connecticut native, received a sponsor’s exception to participate. Currently ranked third within the Golfweek Collegiate Rankings and number 4 within the World Amateur Golf Rankings, James won five times as a UVA Freshman, and earlier this month, received the Phil Mickelson award for most eminent freshman. He was also named a First Team NCAA All-American and a member of...
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22 Jun

EXCLUSIVE: Kenzo Signs K-pop Star Vernon From Seventeen

EXCLUSIVE: Kenzo Signs K-pop Star Vernon From Seventeen
CHARM SCHOOL: Kenzo’s artistic director Nigo, no slouch in terms of music, has chosen Vernon, one in every of 13 members of South Korean boy band Seventeen, as a worldwide ambassador for the French house. The 25-year-old K-pop star is to front various Kenzo promoting campaigns for clothing and sneaker categories, and make his first official appearance at Kenzo’s coed fashion show going down on Friday during Men’s Fashion Week in Paris. Revealing the appointment exclusively to WWD, Nigo said he’s “pleased and grateful to welcome Vernon into the Kenzo family.” For his part, Vernon said he’s “excited to explore the synergy this partnership will introduce” and that he looks forward to “showcasing a latest side of me to fans world wide.” Born right...
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