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SOFT Tag

7 Jul

Act and Acre Soft Curl System Keeps My Curly

Act and Acre Soft Curl System Keeps My Curly
I've never been so dedicated to a system of beauty products since I hit puberty and my mom promptly got me Proactiv. The Act + Acre Soft Curl System includes three steps for cleansing, nourishing, and defining curls, and I'm thoroughly convinced each step is beneficial to my curl-care routine. My scalp also feels more balanced than ever. It used to get itchy easily, and my roots would start getting oily after just two days with other shampoos and curl products. Now, I swear I can go a complete week — seven straight days — without washing my hair since it stays fresh and maintains its curl memory so well for that long. The one reason I do wash my...
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29 Jun

Soft Tailoring, Genderless Silhouettes Mark Shift at Paris Men’s

Soft Tailoring, Genderless Silhouettes Mark Shift at Paris Men’s
PARIS — With Pharrell Williams’ celebrity extravaganza at Louis Vuitton, the Fête de la Musique and the Pride parade, Paris was in feel-good mode through the recent men’s collections and the trade shows were no exception, with buyers and types largely upbeat for spring 2024. Tranoï took place on the Gaïté Lyrique, a former concert hall on the sting of the Marais that just reopened as a cultural center aiming to bridge creative industries, where the trade show has signed for 3 seasons through 2024, when pressure on venues can be particularly tight because of the Paris Olympics. With 50 exhibitors this session, the space has the opportunity of expanding further for future editions, said Tranoï chief executive officer Boris Provost. In...
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27 Jun

Soft Tailoring for Spring: What Paris Buyers Loved

Soft Tailoring for Spring: What Paris Buyers Loved
PARIS — Men’s Week was indelibly marked by Pharrell Williams’ debut as creative director at Louis Vuitton. The brand celebrated with a spectacle for the ages — some attendees even said they were “witnessing history” — with a blowout event that took over the Pont Neuf bridge with a concert and branding galore. It earned buyers’ mentions for favorite collection and best show. As the massive opener, Louis Vuitton “set the tone, which was ‘showtime,’ The general theme was entertainment,” said Rinascenete’s head of fashion Federica Montelli. That frenzied vibe carried through the week with pop-up stores, collaboration launches and more parties than one could count. “The energy on the town is robust and fashion is employing entertainment greater than product...
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