Kopari is betting big on SPF this summer, starting with a pop-up.
The San Diego-based brand is kicking off SPF’s biggest season with a pop-up at Westfield UTC. It’s a part of a broader effort from the brand to capitalize on the success of Sun Shield Body Glow SPF 50, which has already spawned line extensions and develop into considered one of its buzzier products.
“We're on fire right away. We've got grown a lot prior to now yr,” said Susan Kim, Kopari’s chief executive officer. “Body SPF is what consumers have been on the lookout for from us, and we delivered on that. We had a limited edition Rose Gold one launch, and the response has been overwhelming.”
Kim declined to speak...
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