store – Page 7 – Beautifaire

13 Jun

Brandon’s First Store, Loro Piana Taps Sperandio, VF’s Pay Package

MAXWELL’S NEW HOME: Brandon Maxwell is opening his very first store in Riyadh, Saudi Arabia. During a resort collection preview, the Latest York luxury designer said he’s focused on growing his namesake brand, and that since launching his label, he’s had strong business within the Middle East. The flagship soft-launched in May, with plans for a grand opening event in the autumn. “I'm honored to partner with the Alyasra family to start our retail expansion strategy throughout the Middle East region. The Alyasra family values align with our core brand tenants and we share their enthusiasm for bringing fashion and innovation to the world through this region,” Maxwell said of his partnership with Alyasra Fashion. “I started working with clients from the Middle East after I launched...

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7 Jun

Jenni Kayne to Open Latest Store at 2 Fundamental

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Fashion, Featured

Jenni Kayne to Open Latest Store at 2 Fundamental

California-based lifestyle brand Jenni Kayne is opening its second store within the Hamptons on Saturday — this one at 2 Fundamental Street in Southampton. Kayne already has a store in neighboring Amagansett that opened in 2021. Each are everlasting locations. The brand new 1,800-square-foot space offers the total range of Jenni Kayne products including apparel, accessories, home and apothecary items. Jenni Kayne joins other fashion stores in Southampton comparable to Ramy Brook, Alice + Olivia, Ralph Lauren, Club Monaco, Fivestory, LoveShackFancy, Tenet, Henry Lehr and J. McLaughlin. The brand new Jenni Kayne store encompasses a coastal-inspired palette of inspired neutrals which can be synonymous with the brand’s aesthetic. Grounding earth tones and natural oak create the ambiance for the brand’s elevated,...

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5 Jun

EXCLUSIVE: Etam Will Open Its First U.S. Store in Miami

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Fashion, Featured

EXCLUSIVE: Etam Will Open Its First U.S. Store in Miami

Etam has chosen Miami for its first freestanding U.S. boutique, choosing a fast-growing city — and a gap date coinciding with peak swimwear season. The three,000-square-foot unit, now under construction, is slated to bow in mid-July on the Dadeland Mall, across from Sephora and Lululemon, and within the vicinity of Zara, Victoria’s Secret and Intimissimi. The French innerwear giant — which entered America last April via shop-in-shops in 10 Nordstrom locations, Nordstrom’s e-commerce and Etam’s own online store — intends to open and operate three freestanding boutiques as “proof of concept” before expanding further Stateside, said Etam Lingerie’s chairman Laurent Milchior, the grandson of certainly one of the founders of the 107-year-old firm. It's actively scouting locations in Florida, Texas and Latest York,...

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3 Jun

Farah Opens London Soho Store in Time for Summer

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Fashion, Featured

Farah Opens London Soho Store in Time for Summer

LONDON — Farah has opened its first Soho store just in time for summer, on the heels of the brand’s spring 2023 collection release. The gathering was inspired by the 1978 cult classic reggae film “Rockers” in addition to Canadian photographer Beth Lesser, who captured the dance hall scenes and styles throughout the ’70s and ’80s in Kingston, Jamaica. The brand new store’s minimalist decor of pale wood and steel racks allows the clothing to take center stage, corresponding to a linen button-down shirt in a reworked military camouflage pattern featuring soft shades of cream, green, pink and blue. Inside Farah’s latest Soho storefront. Courtesy of Farah Farah previously partnered with Bianca Saunders for her spring 2022 collection, leading to a lineup influenced by Althea...

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