The clean beauty boom has gone mainstream.
In line with data from NielsenIQ, the movement for free-from and natural products has hit the mass market. Growth in such products overindexed when put next to beauty and private care sales, which grew 2 percent prior to now 12 months.
Anna Mayo, client director, NielsenIQ, believes the result's due as much to retailers because it is to consumers. “People have really taken the time and are educated on it,” Mayo said. “There’s been a variety of retailer push behind it, Sephora has a clean program, which might be probably the most famous. Ulta has done a variety of work with its Conscious Beauty program, and Goal and Walmart have badges now.”
Equally considered, though, are...
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