Sweedies is combining cannabis, fruit snacks and a little bit of beauty inspo for its first product, Mood Rings, $36.
“It got here from something we saw was missing,” said cofounder Olivia Sheehan. “We’re each foodies. We’re each from the wonder industry. There’s obviously nothing but beautiful branding and types in the wonder industry and that wasn’t there in cannabis.”
Taking inspiration from the wonder industry, the duo focused on aesthetic packaging, a recent format and wellness-centric ingredients.
The brand, founded by beauty industry veterans Sheehan, senior marketing manager at Violet Grey, and Rachel Richman, senior merchandise manager at Violet Grey, is aiming to show the edible cannabis experience on its head by making it easier for users to dose...
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