Fueled by latest majority owner Puig, Kama Ayurveda is expanding beyond India and taking its holistic healing message to the U.K. later this 12 months.
Kama Ayurveda, founded in 2002 by Vivek Sahni, is India’s leading Ayurvedic beauty and wellness brand, and is a pillar of Puig’s growing wellness portfolio.
In June it plans to launch a direct-to-consumer site and open a physical space, the House of Kama, in central London within the autumn where customers will have the option to have interaction with the product; have hand, head and feet massages; and book appointments with Ayurvedic doctors for specialist advice on food regimen and well-being.
In an interview Sahni said the U.K. was the perfect market to kick off the brand’s international...
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