Takes – Page 13 – Beautifaire

20 Dec

The Godfather of Denim, Adriano Goldschmied, Takes a Page

Nearly 50 years ago, Adriano Goldschmied, a young and comparatively inexperienced denim guy, decided to launch his first premium blue jeans brand called Each day Blue. His strategy was to take his latest creation, launched in 1974, and sell it within the northern Italian ski resort of Cortina d’Ampezzo, often known as one of the fashionable and expensive ski stations in Italy where jet-setters and celebrities frolicked. Goldschmied, who had a small store on the town, was selling his jeans for the reminiscent of what today can be $1,000. The jeans were manufactured from quality denim and well-constructed. The newly minted designer was unsure how his product would perform, but he knew he had a winner when French actress Brigitte Bardot spotted the...

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14 Dec

David Gandy Takes Wellwear to Selfridges

by Beauty Tips

Fashion, Featured

David Gandy Takes Wellwear to Selfridges LONDON — David of all trades. David Gandy Takes Wellwear to Selfridges Model and entrepreneur David Gandy is taking his brand Wellwear from direct-to-consumer to the masses by partnering together with his first stockist: Selfridges. “Once I was young I at all times went as much as London with my mum and grandmother to see the Christmas lights and do some Christmas shopping. Selfridges was at all times a highlight of the day; it seemed such a magical place,” Gandy told WWD, recalling his first memory of the shop. Wellwear launched in September 2021 with the aim of making environmentally friendly staples in solid colours — no fuss, just comfortable clothing that Gandy finds himself drawn to outside of...

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12 Dec

Boy Meets Girl x Blueberry Takes On the Metaverse

by Beauty Tips

Fashion, Featured

Boy Meets Girl x Blueberry Takes On the Metaverse

Boy Meets Girl and House of Blueberry will release a four-piece digital fashion collection to be sold exclusively in Blueberry’s metaverse fashion boutique and catalog, starting Jan. 10. The 4 digital wearables represent a few of Boy Meets Girl’s bestsellers and brand staples within the physical world, comparable to leggings, sweatpants and two signature T-shirts. Roblox users can browse the virtual boutique and take a look at on designs, creating customized digital identities for his or her avatars. “As someone who was an early adopter of virtual markets, this was a natural partnership for me,” said Stacy Igel, founder and chief creative officer of Boy Meets Girl. “I’m thrilled to bring Boy Meets Girl into the metaverse in collaboration with...

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8 Dec

Maybelline Latest York Takes On Metaverse – WWD

by Beautifaire101

Beauty, Featured

Maybelline Latest York Takes On Metaverse – WWD

The world’s biggest makeup brand is betting on the metaverse. Maybelline Latest York has sponsored a digital fashion competition within the virtual realm, which took place Thursday. Called “Fashioning Masculinity,” the competition’s aim is for its participants to “reflect on the redefinition of dressing masculine identities,” per an announcement from the brand. The initiative falls under Maybelline’s continued collaboration with Ready Player Me on makeup looks for metaverse avatars, along side hair styles from sister brand L’Oréal Professionnel. The competition was created in partnership with digital fashion brand Artisant, in addition to Jenny Metaverse Dao, a recent art collection within the space. The competition takes place on Spatial in Agora Space. The strategic goal of the sponsorship is to fulfill consumers where they're, said...

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