Takes – Page 13 – Beautifaire

14 Dec

David Gandy Takes Wellwear to Selfridges LONDON — David of all trades. David Gandy Takes Wellwear to Selfridges Model and entrepreneur David Gandy is taking his brand Wellwear from direct-to-consumer to the masses by partnering together with his first stockist: Selfridges. “Once I was young I at all times went as much as London with my mum and grandmother to see the Christmas lights and do some Christmas shopping. Selfridges was at all times a highlight of the day; it seemed such a magical place,” Gandy told WWD, recalling his first memory of the shop. Wellwear launched in September 2021 with the aim of making environmentally friendly staples in solid colours — no fuss, just comfortable clothing that Gandy finds himself drawn to outside of...

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12 Dec

Boy Meets Girl x Blueberry Takes On the Metaverse

by Beauty Tips

Fashion, Featured

Boy Meets Girl x Blueberry Takes On the Metaverse

Boy Meets Girl and House of Blueberry will release a four-piece digital fashion collection to be sold exclusively in Blueberry’s metaverse fashion boutique and catalog, starting Jan. 10. The 4 digital wearables represent a few of Boy Meets Girl’s bestsellers and brand staples within the physical world, comparable to leggings, sweatpants and two signature T-shirts. Roblox users can browse the virtual boutique and take a look at on designs, creating customized digital identities for his or her avatars. “As someone who was an early adopter of virtual markets, this was a natural partnership for me,” said Stacy Igel, founder and chief creative officer of Boy Meets Girl. “I’m thrilled to bring Boy Meets Girl into the metaverse in collaboration with...

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8 Dec

Maybelline Latest York Takes On Metaverse – WWD

by Beautifaire101

Beauty, Featured

Maybelline Latest York Takes On Metaverse – WWD

The world’s biggest makeup brand is betting on the metaverse. Maybelline Latest York has sponsored a digital fashion competition within the virtual realm, which took place Thursday. Called “Fashioning Masculinity,” the competition’s aim is for its participants to “reflect on the redefinition of dressing masculine identities,” per an announcement from the brand. The initiative falls under Maybelline’s continued collaboration with Ready Player Me on makeup looks for metaverse avatars, along side hair styles from sister brand L’Oréal Professionnel. The competition was created in partnership with digital fashion brand Artisant, in addition to Jenny Metaverse Dao, a recent art collection within the space. The competition takes place on Spatial in Agora Space. The strategic goal of the sponsorship is to fulfill consumers where they're, said...

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17 Nov

Keanan Duffty Takes Latest Role at Istituto Marangoni Miami

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Fashion, Featured

Keanan Duffty Takes Latest Role at Istituto Marangoni Miami

As 1000's of snowbirds are flocking to Florida to flee the winter chill, designer Keanan Duffty will likely be heading to Miami for a recent job. Istituto Marangoni Miami has tapped him as its recent Dean of Fashion, a post he'll start in January. The British-born, Latest York-based creative will succeed Massimo Casagrande, who relocated to Paris to function dean of fashion design at Istituto Marangoni’s campus there. He can be director of education at Istituto Marangoni Miami. Duffty, a Central Saint Martins alumni, will likely be making the switch from The Latest School’s Parsons School of Design, where he serves as director of fashion programs, provost’s office. His work experience includes founding the master’s program in Fashion Management at Parsons in...

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