Vitamin brand Ritual is entering Goal.
4 products, including Essential for Women 18+ and Essential for Men 18+, each $43, and Essential Prenatal and Essential Postnatal, each $48, will now be available on the retailer. The brand will probably be featured in Goal’s Zero (waste reduction) and Clean (following Goal’s specific clean standards) collections.
“We’re excited to bring our industry leading vision of traceability and make that basically accessible to everyone and really empower people to make confident selections for his or her health wherever they shop and that could be very aligned with Goal’s vision,” Ritual’s founder and chief executive officer Katerina Schneider told WWD.
Within the crowded complement category, Ritual stands out for its traceability efforts. On Ritual’s website, consumers can...
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