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9 Dec

The Top-trending Beauty Brands on Amazon include Fenty Beauty,

Amazon is carving out its place as a number one beauty retailer.  Not only have most of the consumers who flocked to the e-commerce giant when COVID-19 broke out as a way to get their beauty fix stuck around, but beauty firms are progressively inking partnerships with Amazon, establishing the platform an increasingly meaningful player in prestige beauty.  Data from Jungle Scout indicates searches including keywords “cream-based makeup palette,” “kkw cosmetics” and “beauty deals” were among the many top-trending beauty searches on Amazon in August, increasing by 728 percent, 119 percent and 84 percent, respectively.  Grace and Stella, a skincare brand which has garnered recent traction on TikTok for its under-eye masks, was the highest-growing beauty brand on Amazon in August, with revenue...
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20 Sep

Tarte Custom Kit 2023 Sale: $200 Price of Makeup

When a brand claims that it's having its biggest sale of the 12 months, you form of should take it with a grain of salt. Sometimes it's, sure, but how over and over have you acquire into that only to observe them roll out a greater deal every week or two later? Well, within the case of Tarte's Custom Kit Saleit's legitimately the most important sale of the 12 months — and maybe among the finest makeup sales of 2023, period. There's only one catch: You simply have 72 hours to buy.Here's the deal. Starting today, September 19 through September 22you've the chance to get greater than $200 price of full-size Tarte favorites — seven products total — for a...
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26 Apr

Tarte Just Launched a Radiant Version of Shape Tape

That is the fourth installment of Allure's newest franchise, One to Watchwhich highlights one brand-new, revolutionary product our editors are loving every month. Learn more about our submission process here. Skin, the streets are saying, is in. Exhibits A through C: Gen Zers on TikTok are sharing makeup tutorials that don’t include foundation. Chloë Sevigny (a younger member of Gen X) told Allure she prefers to skip coverage products and lett the “rugged” quality of her natural skin tone stand alone. Tarte is launching Shape Tape Radiant, an extension of its best-selling concealer range that isn’t full coverage — and the lightweight, brightening product is that this Allure’s newest One to Watch honoree. That looks like loads of proof to me...
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22 Jan

Tarte, Dubai and the Return of the Opulent Influencer

Picture this: beauty YouTuber Desi Perkins has just uploaded a video titled “Turks & Caicos”; within the background, Krys Talk’s “Fly Away” warbles over a montage of turquoise-blue waters, palm trees and sandy beaches. It’s 2015, and Tarte Cosmetics is hosting its first influencer trip. Upon arrival, Perkins is greeted with the necessities: a hot hand towel, a mixed drink and the beaming face of fellow makeup phenom Katy DeGroot. Drinks in hand, the pair gleefully cheers their fellow mega-influencer-girls-trippers in keen anticipation of all that comes next: fancy dinners, luxury motorboat rides, apparently greater than a number of laughter-and-handholding-filled group walks along the beach (obviously) and complimentary, hot pink unicorn onesies laid out on their beds next to their...
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