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14 Apr

What Retailers Have to Know Concerning the Metaverse

What Retailers Have to Know Concerning the Metaverse
It’s technical, complicated and largely untested, yet retailers shouldn’t be averse to the metaverse. “The massive query retailers have been attempting to answer is whether or not or not an investment in prolonged reality technologies will tangibly grow a brand’s fan base and create real business opportunities that don’t exist already in-store or through a typical online website presence. The short answer is yes,” said Mike Riggs, managing principal of IA Interior Architects, a world firm of architects, designers, strategists and environmental specialists. “Like most things in life, a moderated approach to adoption and consumption would work best for retailers, as the actual and virtual worlds proceed their convergence. Retailers shouldn't ignore the inevitability of at-home XR (prolonged reality) technologies influencing in-store...
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12 Dec

Boy Meets Girl x Blueberry Takes On the Metaverse

Boy Meets Girl x Blueberry Takes On the Metaverse
Boy Meets Girl and House of Blueberry will release a four-piece digital fashion collection to be sold exclusively in Blueberry’s metaverse fashion boutique and catalog, starting Jan. 10. The 4 digital wearables represent a few of Boy Meets Girl’s bestsellers and brand staples within the physical world, comparable to leggings, sweatpants and two signature T-shirts. Roblox users can browse the virtual boutique and take a look at on designs, creating customized digital identities for his or her avatars. “As someone who was an early adopter of virtual markets, this was a natural partnership for me,” said Stacy Igel, founder and chief creative officer of Boy Meets Girl. “I’m thrilled to bring Boy Meets Girl into the metaverse in collaboration with...
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