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Following its official September rollout within the U.S., TikTok Shop ranked because the Twentieth-largest e-commerce health and sweetness retailer throughout the month within the country, in line with NIQ.
The shopping integration launched within the U.K. two years ago, where “many of the top-selling brands have been smaller, indie brands which are benefiting from the full-service marketing and sales service TikTok Shop offers them,” said NIQ’s vice chairman of beauty, Anna Mayo, adding that the same phenomenon is starting to take effect within the U.S., with many of the platform’s early top-selling brands also being indies.
Personal care products comprised 61.3 percent of consumer goods sales made via TikTok Shop U.K. throughout the last 12 months, with makeup being the...
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Today's video is a FULL FACE of TikTok makeup hacks!! Rare Beauty Glowing Foundation, Bella Hadid Contour, Fake Freckle Spray, Eyeshadow hacks and more! Watch to see if any hacks work!
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NIQ has jumped on tracking a recent sales channel.
The firm, also often known as NielsenIQ, is now measuring sales on TikTok Shop. That data will likely be available to clients via Rakuten and Omnisales this month.
As reported, TikTok Shop only officially rolled out last month, and already boasts 200,000 merchants within the U.S. alone. There are also 100,000 signups for TikTok’s associates program.
Though shoppable social content hasn’t had the identical traction stateside that it has in other markets, TikTok has signed on some major initial players, including Profit Cosmetics, Tarte Cosmetics and K18, that are already reaping rewards.
Tarte, for instance has seen threefold sales increases on TikTok shop ever since adding the aptitude to older content, and skincare brand Dieux...
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