Tiktok – Page 3 – Beautifaire

22 May

TikTok Star Golloria George on Beauty’s Inclusivity Problem

Golloria George is making her voice heard. The 21-year-old Austin, Texas, native is harnessing her platform of greater than 943,000 TikTok followers to revive the discourse surrounding shade inclusivity — a matter which had a cultural reckoning within the late 2010s, tacitly understood by many as unfinished to at the present time. “Tone inclusivity is literally the bare minimum,” said a upset George in a January TikTok video, by which she tested Essence’s latest Keep Me Covered Foundation, the darkest shade of which was still several shades too light for her. The video, which has garnered greater than 28 million views to this point and hundreds of comments either referring to or sympathizing with George’s experience, is one in...

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17 May

Why Perfume Is Taking Off on TikTok

by Beautifaire101

Beauty, Featured

Consumers are engaging more heavily with fragrance on social media, in response to a report from influencer marketing firm Traackr. In response to the corporate’s State of Influence report, which analyzed mentions and engagements from greater than 41,000 influencers from 2019 to 2020, fragrance — which is notoriously difficult to market online — has piqued interest from influencers, with posts on TikTok growing 449 percent. Consumers are matching that with heightened engagement, which grew 1,065 percent. Pierre-Loïc Assayag, cofounder and chief executive officer of Traackr, said the category has taken cues from other segments and overarching trends in behavior. “An enormous amount of creativity has gone into talking about how products make you are feeling, slightly than the products themselves,” he said....

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28 Mar

Revamp Your Makeup Tutorials with Quick and Easy Video

by Beautifaire101

Makeup

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27 Mar

Meet The TikTok Influencer Explaining the Value of Beauty

by Beautifaire101

Beauty, Featured

Meet The TikTok Influencer Explaining the Value of Beauty

Out with so-called “girl math,” in with beauty math — Rachel Wiseman‘s version, a minimum of. With a fledgling investment banking profession on one hand and a love for beauty on the opposite, the content creator — who splits her time between Toronto and San Francisco — is carving out her own lane on TikTok by breaking down the worth versus value of the platform’s most-loved beauty products. Summer Fridays‘ recent Dream Lip Oil, which retails for 35 Canadian dollars and comprises 0.15 fluid ounces of product, nets out at roughly 233 Canadian dollars per fluid ounce, she deduces in a single recent video that garnered 450,000 views. “Now that number, in isolation, means nothing,” she continues, shifting focus to...

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