BeautyTok has found its first fixation of 2024.
Silent reviews — wherein users compile their beauty products and wordlessly convey their thoughts on each through exaggerated gestures and facial expressions — have taken the app by storm.
The trend first originated amongst TikTok’s area of interest reader community — also known as BookTok — in mid-December, when popular creators like Kara Hansen (@karaahansen) and Haley Pham (@haleypham) uploaded videos silently reviewing their 2023 reads and popular authors’ respective oeuvres.
Now the phenomenon has made its strategy to beauty, with creators silently reviewing groupings of viral products TikTok has influenced them to try, corresponding to Glow Recipe’s Watermelon Glow PHA + BHA Pore-Tight toner — often presented to the silent...
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