1998: Sephora opens its first door within the U.S.
1999: Beauty.com launches, ushering within the age of beauty e-commerce.
2000: The highest 100 firms in beauty had combined sales of $89 billion, versus $232.74 billion for 2022.
2001: Chanel launches Coco Mademoiselle, which works on to displace Chanel No. 5 because the top-selling fragrance in America.
2002: The aftershocks of the 9/11 terrorist attack continued to be felt as sales stagnated in an uncertain consumer milieu.
2003: Gucci Westman named Lancôme’s artistic director; 15 years later she's going to go on to introduce her own line of cosmetics.
2004: Flanker fever hits the fragrance industry, sparking a battle between art and commerce within the category.
2005: Makeup outperforms fragrance in U.S. department store sales for the primary...
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