In the most recent research from Launchmetrics, which ranks media placements and mentions across different channels (or “voices” as the corporate describes it) using a proprietary algorithm called media impact value, beauty retailers Sephora and Ulta Beauty took the highest two spots for the June through September period.
Sephora delivered a MIV of $264 million, while second place Ulta Beauty got here in with $123 million. Media placements for Sephora got here in at 61,600, while Ulta Beauty totaled 26,900. Nordstrom ranked third for the period and was followed by Asos, Farfetch, and Net-a-porter. See the chart below for the entire top 20 list of firms ranked.
In an evaluation of the outcomes, researchers at Launchmetrics said online and Instagram were the...
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