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29 Oct

Tracking Diversity Progress at Beauty’s 20 Biggest Firms –

by Beautifaire101
Beauty, Featured
Tracking Diversity Progress at Beauty’s 20 Biggest Firms –
When the murder of George Floyd by a Minneapolis police officer sparked a worldwide racial reckoning in 2020, corporations and individuals alike rallied at an unprecedented scale to pledge their commitment to advancing racial justice. In the wonder realm, the Estée Lauder Cos. and Unilever each made commitments to extend spend with diverse ingredient and packaging suppliers; LVMH Möet Hennessy Louis Vuitton sent out an internal memo declaring its “unyielding dedication to inclusivity” and rolled out plans for unconscious bias worker trainings; L’Oréal established a Global Diversity, Equity and Inclusion Advisory Board, and Procter & Gamble launched its “Tackle Race” fund to support racial justice organizations. The list goes on. A typical theme among the many flurry of company-issued statements within the...
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17 Oct

NIQ Is Now Tracking Sales on TikTok Shop –

by Beautifaire101
Beauty, Featured
NIQ Is Now Tracking Sales on TikTok Shop –
NIQ has jumped on tracking a recent sales channel. The firm, also often known as NielsenIQ, is now measuring sales on TikTok Shop. That data will likely be available to clients via Rakuten and Omnisales this month. As reported, TikTok Shop only officially rolled out last month, and already boasts 200,000 merchants within the U.S. alone. There are also 100,000 signups for TikTok’s associates program.  Though shoppable social content hasn’t had the identical traction stateside that it has in other markets, TikTok has signed on some major initial players, including Profit Cosmetics, Tarte Cosmetics and K18, that are already reaping rewards. Tarte, for instance has seen threefold sales increases on TikTok shop ever since adding the aptitude to older content, and skincare brand Dieux...
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2 May

Somavedic Launches Health and Wellness Tracking App – WWD

by Beautifaire101
Beauty, Featured
Somavedic Launches Health and Wellness Tracking App – WWD
Somavedic, known for its electromagnetic field blocking device, on Tuesday launched an app called Attune Health that permits users to trace their personal wellness data. While wearables have turn out to be increasingly popular for tracking things like sleep and heart rate, Somavedic selected to harness the ability of phones as a substitute, making it more convenient and more cost-effective for users. “Everybody has [a phone] they usually don’t must go somewhere or buy some hardware,” said Somavedic chief executive officer Juraj Kocar. Nevertheless, Kocar noted the good thing about several wearables, just like the Oura ring, for more specific variables. The app uses distant photoplethysmographic imaging to extract wellness data without contact. In response to the brand, “it measures the...
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