The interest around NFTs has reached a fever pitch, with an increasing number of public figures joining the craze every day. But with experts touting the metaverse as the long run of the web and the world as we realize it, it’s comprehensible why celebs would wish to get entangled.
Nevertheless there appears to be a bandwagon effect amongst celebrities for other markets, and the reasoning behind their sudden interest is probably not as clear. For instance, each time we turn around a latest singer, actor or model is announcing the rollout of their latest skincare line, all without having ever publicly shared their interest within the space before now. Some examples include Naomi Osaka’s Kinlo, Lori Harvey’s SKN, Alicia...
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