With prestige skin-care sales within the U.S. officially on the rebound — and growing faster than prestige makeup, in response to The NPD Group — Ulta Beauty is starting to broaden its reach within the category.
The retailer lately has been known for a prestige-makeup-heavy brand assortment in its roughly 1,107 stores. On an organization earnings call in March, chief executive officer Mary Dillon announced the addition of Chanel makeup in a small variety of doors, and earlier in 2017 MAC Cosmetics entered 25 doors, with plans for 100 by 12 months’s end. When Ulta’s first Manhattan outpost opened in November, chief merchandising and marketing officer Dave Kimbell told WWD that the shop’s layout — with nearly 50 percent of the...
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