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4 Sep

Tula Skincare and Magnolia Bakery Launch Banana Pudding-inspired Product

Magnolia Bakery’s beloved banana pudding is taking up a latest form. 

The Latest York City bakery has partnered with Tula Skincare to launch Take Care + Indulge, a two-in-one body cleanser and exfoliator inspired by Magnolia’s signature banana pudding. 

Available starting Sept. 5 on Tula’s website and at Ulta Beauty, the limited-edition product will retail for $36 and marks Tula’s first product collaboration with one other brand so far. 

“We’re serious about skincare, but we also don’t take ourselves too seriously,” said Tula’s chief executive officer, Savannah Sachs. “We’re thrilled to partner with Magnolia to get within the ‘kitchen’ together and really construct this product from scratch.” 

Designed to smooth and brighten the skin, Take Care + Indulge is Infused with Tula’s patent-pending prebiotic and probiotic extract mix, S6 Pro Complex, in addition to three sorts of AHAs and banana and lemon peel. 

The product seeks to merge the best-loved qualities of every brand to create one cult-favorite product. “It’s about creating buzz, meeting a latest audience and just having some fun with skincare,” Sachs said. 

Tula will lean heavily on TikTok, which is the brand’s fastest-growing social channel, for promotion of the product. Sachs noted the P&G-owned brand has curated campaign visuals specifically for the platform, which has proved a key tool in driving growth for the brand as of late. 

“We would like to work with great, passionate, creative teams and types that align with us when it comes to values and just bringing something unique, fun and special to market together,” said Sachs of Tula’s approach to collaboration.

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