U.S – Page 6 – Beautifaire

5 Jun

EXCLUSIVE: Etam Will Open Its First U.S. Store in Miami

Etam has chosen Miami for its first freestanding U.S. boutique, choosing a fast-growing city — and a gap date coinciding with peak swimwear season. The three,000-square-foot unit, now under construction, is slated to bow in mid-July on the Dadeland Mall, across from Sephora and Lululemon, and within the vicinity of Zara, Victoria’s Secret and Intimissimi. The French innerwear giant — which entered America last April via shop-in-shops in 10 Nordstrom locations, Nordstrom’s e-commerce and Etam’s own online store — intends to open and operate three freestanding boutiques as “proof of concept” before expanding further Stateside, said Etam Lingerie’s chairman Laurent Milchior, the grandson of certainly one of the founders of the 107-year-old firm. It's actively scouting locations in Florida, Texas and Latest York,...

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3 May

Sephora U.S. Names Zena Srivatsa Arnold Chief Marketing Officer

by Beautifaire101

Beauty, Featured

Sephora U.S. Names Zena Srivatsa Arnold Chief Marketing Officer

Zena Srivatsa Arnold has been named chief marketing officer of Sephora U.S. She most recently served as senior vp, carbonated soft drinks at PepsiCo. Before that, she held senior marketing and management positions at Kimberly-Clark, Google, Kellogg Company and Proctor & Gamble. Sephora Americas president and chief executive officer Jean-André Rougeot noted in a memo seen by WWD that “with a knack for disruption, Zena brings extensive experience in not only constructing and growing brands, but driving initiatives that reach clients digitally. She brings that rare experience of each traditional consumer marketing and performance marketing.” Her appointment will take effect early summer, and follows a period of worldwide C-suite reshuffles at Sephora. Srivatsa Arnold’s predecessor, Deborah Yeh, transitioned solely to global chief purpose officer...

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30 Mar

Officine Générale Accelerates U.S. Push With Recent Los Angeles Store

by Beauty Tips

Fashion, Featured

Officine Générale Accelerates U.S. Push With Recent Los Angeles Store

PARIS — Officine Générale is expanding its retail network within the U.S., with a recent location in Los Angeles and plans for further stores in Recent York City and San Francisco this yr. Following the opening of a store within the Palisades Village shopping mall in Pacific Palisades in January, the French brand last week unveiled its second L.A. location on North Sycamore Avenue in Hollywood, a neighborhood that the Los Angeles Times recently branded as “L.A.’s coolest recent hangout.” Pierre Mahéo, designer and chief executive officer of Officine Générale, said it’s a part of a retail rollout that also features a revamp of its e-commerce site set to launch in May. While the e-shop helped to tide over the label...

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28 Mar

How Gwyneth Paltrow’s Life-changing Brazilian Wax Became a U.S.

by Beautifaire101

Beauty, Featured

How Gwyneth Paltrow’s Life-changing Brazilian Wax Became a U.S.

Getty Images The BBL (Brazilian butt lift) is likely to be certainly one of the fastest-growing cosmetic surgery procedures within the U.S. without delay, however the Brazilian bikini wax remains to be the preferred of all beauty treatment trends imported from the tropical country. The waxing style, distinguished by the hair removal of the bikini line at the perimeters, down the center and across the back, reached Hollywood-fame status when Carrie Bradshaw by chance got a Brazilian wax on an episode of “Sex and the City” season 3 in 2000. “She took every thing I’ve got,” Sarah Jessica Parker’s character described. The responsibility for making Bradshaw feel like “certainly one of those freaking hairless dogs,” as she illustrated on the show, lies with...

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