Ulta – Page 2 – Beautifaire

23 Dec

BeautyStat, the skincare brand founded by cosmetic chemist Ron Robinson, has inked a serious distribution deal to start out off the brand new yr. The brand will likely be going into 260 Ulta Beauty doors and online, with a deluxe trial size of its top product, the Universal C Skin Refiner, in all doors. Robinson, who launched the road in 2019 on Violet Grey, has slowly expanded distribution since then: his products are currently sold in BlueMercury and Nordstrom, amongst others. Ulta, though, is about breaking into recent consumer demographics. “Ulta is the right partner to assist us take that message, take our products to a bigger market and a bigger consumer base,” he told WWD. For Ulta Beauty, the brand’s partnership has...

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16 Dec

Halsey Launches About-face at Ulta Beauty: EXCLUSIVE – WWD

by Beautifaire101

Beauty, Featured

About-Face, the wonder brand created by singer Halsey, has inked its first retail partnership. The brand shall be going into Ulta Beauty, starting with the total assortment online and its Matte Fluid Eye Paint available in 550 doors, via the Ulta Beauty Sparked program. It's launching online June 14, with the brick-and-mortar footprint to roll out throughout the summer. For Halsey, the move was a natural fit, given their desire to make the brand as accessible to fans as possible. “It was form of a no brainer for me because I'm going to the stores so often,” they told WWD. “Makeup is an element of my job, not only because the founding father of an organization, but as a musician who does...

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14 Dec

Nudeskin by Nudestix Launches in Ulta Stores – WWD

by Beautifaire101

Beauty, Featured

Nudestix is taking its skincare line, Nudeskin, to latest heights. The road, which launched in 2020 and was developed with the assistance of dermatologist Jason Emer, will probably be landing in 626 Ulta Beauty doors and 364 Ulta and Goal shops-in-shop, starting July 31. Based on Jenny Frankel, who's the chief executive officer of Nudestix and cofounded the brand alongside her daughters, Taylor and Ally Frankel, in 2014, the launch is among the many brand’s key focuses for the yr, and a part of its larger effort to extend its brick-and-mortar penetration. “We actually are in full COVID-19 recovery,” Frankel said. “What’s really fueling us, I feel, is that this minimalist approach to beauty that, before COVID-19, was more of a trend, and...

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12 Dec

Jessica Alba’s Honest Beauty Launches in Ulta Stores –

by Beautifaire101

Beauty, Featured

Honest Beauty is expanding in-store at Ulta Beauty, with official rollout starting Sunday. “The rollout strategy was at all times to launch online initially after which find the suitable retail partners that basically believed in our mission around clean and sustainable practices and go in on constructing this awareness and meeting the necessity of this consumer,” said Jessica Alba, who launched The Honest Company in 2012 in partnership with entrepreneurs Christopher Gavigan, Brian Lee and Sean Kane. It was in 2015 that Alba unveiled Honest Beauty, expanding from baby and household goods into skin and private care. The road was revamped in 2018, the 12 months the corporate opened an in-house lab, and in 2021 — when The Honest Company went public...

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