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25 Sep

Ulta Beauty Desires to Spark Joy – WWD

Ulta Beauty Desires to Spark Joy – WWD
Ulta Beauty has tapped lawyer, podcast host and writer Mel Robbins to launch The Joy Project. After listening to feedback from associates who repeatedly witness guests struggle with negative self-talk, Ulta was inspired to know how the inner critic could possibly be affecting people’s ability to experience joy and overall well-being, the corporate said. Cue The Joy Study, commissioned by Ulta, which examined a sample of how 5,000 adults and youths experience joy and the common barriers to experiencing it on a each day basis.  It found that 73 percent of those surveyed experience negative self-talk, 70 percent experiencing it don’t recognize negative self-talk once they’re actively doing it, and 91 percent discover negative self-talk as a primary obstacle of their ability to...
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23 Sep

Pound Cake Is Bringing Its Inclusive Color Cosmetics to

Pound Cake Is Bringing Its Inclusive Color Cosmetics to
Pound Cake is on the rise. The inclusive beauty brand has inked its first major distribution take care of Ulta Beauty, where its Cake Batter liquid lipstick range will enter greater than 800 doors this October. The expansion marks a full-circle moment for cofounder and chief executive officer Camille Bell, who was a member of the 2022 Ulta Beauty Muse Accelerator class and took home the $1 million grand prize for Pharrell Williams’ Black Ambition pitch competition last winter. “The rationale I began Pound Cake was because I’d go to retailers and never have the option to seek out [makeup] shades that matched me, or they might look different than advertised,” said Bell. After realizing her dilemma was a standard...
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18 Sep

Kecia Steelman is Promoted to President of Ulta Beauty

Kecia Steelman is Promoted to President of Ulta Beauty
Kecia L. Steelman, Ulta’s chief operating officer who's viewed in industry circles as a possible successor to chief executive officer Dave Kimbell, has added president to her title. Within the joint roles, Steelman has responsibility for corporate strategy, information technology, store and services operations, supply chain, Ulta Beauty at Goal, enterprise-wide transformation and loss prevention. That features inventory shrink — the difference between balance-sheet inventory and actual stock that is usually blamed on organized retail crime — which has weighed on Ulta’s gross margin. As a part of that, she has led Ulta’s move to lock up fragrance in cabinets in 70 percent of stores by the top of the 12 months. “What we’re seeing is within the initial stores that we rolled out...
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25 Aug

Ulta Beauty Raises Full-year Guidance – WWD

Ulta Beauty Raises Full-year Guidance – WWD
After a slew of weaker than expected results from the sweetness sector, Ulta bucked the trend, raising its full-year outlook on the back of a powerful second quarter. “Through the quarter, we drove growth across all major categories, increased the variety of loyalty members, and strengthened engagement with the Ulta Beauty brand,” said Dave Kimbell, chief executive officer. “The wonder category has continued to deliver healthy growth, as consumers maintain their post-pandemic routines and expand their definition of beauty.”  The wonder retailer now expects net sales to are available in at a spread between $11.05 billion and $11.15 billion. Previously it had forecast $11 billion to $11.1 billion. Estimates for diluted earnings per share have been lifted to $25.10 to $25.60, from...
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