How do you cap off a stellar 12 months? With a makeover, in fact.
Ulta Beauty, whose sales increased 21 percent in the primary quarter of the 12 months and almost 17 percent within the second, has unveiled a latest store design which significantly shakes up its traditional approach to merchandising.
Somewhat than segmenting brands by price and channel, i.e., prestige, mass and skilled, Ulta’s latest design presents brands in a category by category approach with a format that permits the retailer to more distinctly put forth its own standpoint.
“We at all times need to reimagine and rethink and, most significantly, take a look at what our guests are sharing with us,” said Monica Arnaudo, chief merchandising officer, of the impetus behind...
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