Vilebrequin will bring its aesthetic to the French Riviera on Saturday when it opens its first private beach and dining experience at l’Ondine in Cannes.
Called Vilebrequin La Plage, the everlasting space will likely be positioned slightly below the Croisette, the essential thoroughfare along the Mediterranean. It was reimagined by interior designer Vincent Darré and can include indoor cabins, a bar and dining area, a sun terrace, sun beds, beach concierges and showering and changing facilities.
“The beach is where Vilebrequin was born,” said Roland Herlory, chief executive officer of Vilebrequin, which is now a division of G-III Apparel Group. “And it’s where we belong. Every summer since 1971, it’s been the backdrop for the art of living within the sun. It...
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