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31 Mar

Vilebrequin to Open Private Beach Experience in Cannes

Vilebrequin will bring its aesthetic to the French Riviera on Saturday when it opens its first private beach and dining experience at l’Ondine in Cannes.

Called Vilebrequin La Plage, the everlasting space will likely be positioned slightly below the Croisette, the essential thoroughfare along the Mediterranean. It was reimagined by interior designer Vincent Darré and can include indoor cabins, a bar and dining area, a sun terrace, sun beds, beach concierges and showering and changing facilities.

“The beach is where Vilebrequin was born,” said Roland Herlory, chief executive officer of Vilebrequin, which is now a division of G-III Apparel Group. “And it’s where we belong. Every summer since 1971, it’s been the backdrop for the art of living within the sun. It was only a matter of time before we put the la plage ‘center stage,’ installing our turtles and parasols on the Côte d’Azur.”

The outdoor space includes showers and changing rooms.

The space includes custom furnishings designed to evoke a Mediterranean beach haven, together with weathered wood panels, hand-painted tiles and ceramic pots that provide a nautical feel. The indoor cabins are lined with antique marine curiosities and the restaurant will serve a locally inspired menu akin to grilled octopus and lobster salad in addition to tropical drinks including an Ondine Fizz or Beach Bubble.

The marine theme continues within the outdoor VIP bar area, where sofas and stools sport fish and octopus shapes.

“Like a ray of sunshine, Vilebrequin La Plage shines within the daylight. By night, the celebs illuminate the bar and turtles shimmer on the tabletops,” Darré said. “Every part is designed to make your vacation feel like a Technicolor film where you might be the leading actors.”

Although Vilebrequin product won’t be sold on the space, the brand’s towels and beach games will likely be available to rent.

Throughout the Cannes Film Festival in May and throughout the summer, l’Ondine will host a series of events and dinners on the space.

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