Virtual – Beautifaire

11 Jan

Sephoria is back. Going down virtually for the second 12 months in a row, Sephora’s immersive beauty playground, Sephoria: House of Beauty, will occur on Sept. 18 and is now open for registration on the Sephora website. For the primary time because the event’s inauguration in 2018, registration can be open to those living outside of the U.S., with consumers in Canada, Spain, France and Italy all having the ability to participate within the experience this 12 months. The event will feature an interactive beauty “house” consisting of various rooms that users can explore while engaging with brand founders, learning about Sephora’s popular offerings and connecting with other users and talent through the platform’s live-chat feature. U.S. attendees will even find a way to...

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28 Jul

Maybelline Latest York Launches Virtual Beauty Looks on Microsoft

by Beautifaire101

Beauty, Featured

Maybelline Latest York is bringing consumers flexibility in how they prepare for work. The makeup brand has partnered with Microsoft Teams to create 12 virtual beauty looks — complete with product breakdowns and shade matching technology — for users to wear while in meetings. “This can be a latest era of trying on products and appears, and at Maybelline, we imagine in accessibility — we would like to have the option to offer users this breadth of tools for self-expression,” said Julie Delazyn, Maybelline Latest York’s global head of brand name communications. Developed in partnership with Maybelline’s AI-powered sister company, ModiFace, and the Geena Davis Institute, the Maybelline Beauty App allows users to simply toggle between looks throughout the day...

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22 Jun

SoulCycle and Flown Partner on Virtual Coworking Sessions –

by Beautifaire101

Beauty, Featured

Seeking to boost productivity and feel social all while working from home? Flown, a virtual coworking platform, and SoulCycle are teaming as much as make consumers more productive. Together, the 2 firms will introduce recent “Flocks,” Flown’s virtual coworking sessions meant to advertise focus and tackle ADHD, led by SoulCycle instructors. Flown hosts 50-plus Flocks every week, where a facilitator leads a bunch in focus sessions. Throughout the sessions, the facilitator will motivate the group firstly, lead attendees through “recharge” activities and shutting reflections. Their model relies on the practice of body doubling, wherein individuals are more motivated and productive when surrounded by others. Within the midst of the loneliness epidemic and ongoing work-from-home protocols, Flown goals to supply people a...

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6 Jun

This Virtual Parenting Platform Is Offering 24/7 Advice for

by Beautifaire101

Beauty, Featured

Cooper is putting a contemporary spin on parenting support groups. The digital membership-based platform, which officially launches Tuesday starting at $49, was founded by Gabby Slome and Ariel Boorstin who met through a mom group in Recent York City. While the group connected the 2, they felt there was still something lacking by way of parental support, noting that post-birth, persons are often left on their very own. “We had the identical experience where we actually enjoyed meeting each other but got here away from that with none meaningful knowledge from a parenting perspective and likewise feeling a little bit bit alienated from the opposite women that were within the group,” said Boorstin, also the platform’s chief marketing officer. “We were...

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