WALMART – Beautifaire

1 Apr

The Shop has landed. The lads’s grooming line, developed by LeBron James‘ and Maverick Carter’s The SpringHill Company alongside Parlux, is now available in an estimated 1,600 Walmart doors. “The initial inspiration for the road was what we, ourselves, desired to see from men’s grooming,” said Paul Rivera, cocreator of The Shop, adding that the event process began with a roundtable discussion featuring TSHC team members of all seniority levels to evaluate white space out there. “We had everyone from interns to LeBron — old, young, white, Black — a really diverse group. And we realized, ‘Hey, there are a variety of young people intimidated by the space — so what should that men’s grooming journey appear to be?'” Comprising...

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1 Mar

Naomi Osaka’s Kinlò Sunscreen Goes Into Walmart

by Beautifaire101

Beauty, Featured

Kinlò, the skincare brand founded last yr by tennis player Naomi Osaka, goes wide in its first retail play. The brand is entering 2,500 Walmart doors nationally, and on Walmart.com, on Saturday. The brand’s hero product, Golden Rays Sunscreen SPF 50+, could have exclusive shade extensions with Walmart, and a slew of facial and body moisturizers and oils may even be joining the lineup. Prices range from $4.97 to $11.97. “This can be a big milestone for Kinlò and something we have now been working toward because the day we launched,” Osaka told WWD in an email. “For me, it’s also a very special moment to know a store I grew up shopping at is carrying a line that I worked so...

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11 Jan

Walmart, P&G Beauty Executives on Cocreating NOU Hair Care

by Beautifaire101

Beauty, Featured

With scale on one hand and data on the opposite, P&G Beauty and Walmart Inc. have joined forces to create latest paradigms in brand incubation. The manufacturer — among the many world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The name, which is an abbreviation for Next of Us, launched online with Walmart in August and is now rolling out to greater than 2,500 doors. The eight debut stock keeping units are priced at $6.97 each. Lately, P&G has eyed latest ways of excited about brands. The corporate launched My Black Is Beautiful in 2019 in a strategic shift from acquisition...

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12 Dec

Walmart, CVS, and more to stop locking up beauty

by Beauty Tips

Beauty, Featured

US drugstore chains Walmart, Walgreens, and CVS Health have all announced they may not be locking up cosmetics and hair care products aimed toward black people and other people of color. This discriminatory practice, which didn't cover brands traditionally targeted towards predominantly white consumers, meant that these beauty products could only be accessed by having an worker unlock the cases, a few of which featured additional anti-theft measures. In an announcement last week, Walmart said the locked cases had been used to discourage shoplifters from stealing products including electronics and cosmetics. Nevertheless, it continued: “We’re sensitive to the problem and understand the concerns raised by our customers and members of the community and have made the choice to discontinue placing multicultural hair...

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