Waves Tag

Bridal manufacturers are rolling with an evolving world, with overinformed and indecisive brides, shipping concerns, a troublesome geopolitical landscape, sustainability objectives and rising costs and inflation. In a survey of 12,000 couples who plan to wed this yr conducted by The Knot, 61 percent said the economy has already impacted their wedding planning and decision-making. And 49 percent pegged inflation and rising costs as one other top concern. Those within the bridal industry describe brides who're flush with information, and infrequently searching for styles that fit their individual tastes, with special touches. Brides as still willing shell out for “the one,” experts said, though the industry could do higher providing options for people across the scale and gender spectrum. With sourcing issues...