Welch Tag

Karla Welch is bringing her styling expertise to Amazon Style. The celebrity fashion stylist, who works with Olivia Wilde, Tracee Ellis Ross, Hailey and Justin Bieber and others, is joining forces with the e-commerce giant on its Color Me Curated pop-up on the Americana at Brand in Glendale, California, that provides shoppers free color evaluation consultations where they determine which seasonal color palette is most flattering on them. Amazon Fashion also teamed with color expert Mariana Marques, who focuses on color evaluation, for the initiative. The pop-up runs from Tuesday to Friday. After shoppers receive their color evaluation consultation, they'll shop from collections Welch curated for every seasonal color palette on the pop-up.  “It’s a fantastic stepping point,” Welch said about color evaluation. “I...