On a balmy July evening, stylish beauty editors and influencers stepped out of their Ubers of their best outfits and asked friends and colleagues to film them entering the brand new Chanel Beauté store on North sixth Street in Williamsburg, the hipster haven-turned somewhat luxe neighborhood situated in north Brooklyn. Inside, they chatted loudly as servers handed out glasses of Champagne in between bottles of Chanel No 5 displayed in gold bird cages, partitions of fragrances and blown-up images of Chanel ambassador Timothée Chalamet.
Every week later, bougie fragrance brand Byredo — of which Puig recently acquired a majority stake — hosted an identical soiree to toast the opening of its latest store, which happens to be round the corner to...
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