The Makeup Brand Winning Over Gen Z Influencers

30 May

Because the influencer craze rages on, one brand is specializing in a socially savvy influencer base that isn’t overly saturated — yet. Petite ‘n Pretty is a cosmetics company for youths ages 4 to 18. The brand, founded by former Stila Cosmetics chief product development officer Samantha Cutler, has racked up greater than 30,000 followers since its July launch by appealing to what Cutler identified as a “community of mini MUAs [makeup artists]” — and their parents — on Instagram. “There’s this whole community of mini MUAs on Instagram and we send quite a lot of them product,” said Cutler. “There’s some really talented artists which can be, like, 12 they usually do all their very own editing, all their very own...

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7 Oct

This Recent Sci-Fi Inspired Beauty Brand Is Winning Multiple

by Beauty Tips

Makeup, Featured

Simedar Jackson is motivated by helping others. Over the summer the esthetician launched her beauty brand, Of Other Worlds, to just do that. “I like hearing how much the product,” Light Beams, “has modified people’s skin,” she tells ESSENCE via Zoom. “And I like helping others achieve their skincare goals,” the Chicago-based skin guru adds. Beyond aesthetics, Jackson was empowered to create her brand because she desires to “construct more equity for marginalized beauty consumers.” Moreover, Jackson desired to make clinically proven formulas feel and look more approachable—because of fun packaging and intergalactic product names. “I’m very inspired by sci-fi, Afrofuturism, and fantasy,” she says. Simedar Jackson. As for Light Beams’ standout ingredients? “There are a ridiculous amount of actives within the product,”...

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17 Aug

Barbie, Beyoncé and Taylor Swift Are Winning the Attention

by Beautifaire101

Beauty, Featured

SPARKLE SWEEPSTAKES: Fashion brands appear to be getting barely more bang for his or her buck from dressing Beyoncé for her “Renaissance” world tour than Taylor Swift for her “Eras” concert events. For instance, Alexander McQueen won $7.7 million in media impact value, and Tiffany & Co. $7.2 million, for putting designs on Beyoncé, in comparison with Versace garnering $6.3 million after dressing Swift, data from Launchmetrics show. The information firm’s tallies show that “Eras” has up to now generated $97.5 million in media impact value, or MIV, and “Renaissance” $187 million. The proprietary MIV figure calculates the impact of relevant media placements on all channels (online, social and print), inclusive of paid, owned and earned mediums. Roberto Cavalli collected $4.9 million in...

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23 Apr

Georgiana Huddart Is Winning Against the Strong Current

by Beauty Tips

Fashion, Featured

LONDON — Just in time for the London sunshine. Sustainable swimwear brand Hunza G is opening its first pop-up store, within the Seven Dials neighborhood in Covent Garden. The 1,583-square-foot space will open its doors on April 29 stocking the brand’s swimsuits, apparel, kid’s range and accessories, in addition to exclusives reminiscent of its heart collection, stripes, a small ready-to-wear collaboration with Liberty Ross’ Flipper’s and pieces in black Lurex, which is a latest fabric for Hunza G. The pop-up store comes off the back of successful setups inside luxury shops reminiscent of Selfridges and Harrods, where Hunza G sold more stock than some other brand within the category without the corporate having to pay for the space it occupied. The large reveal: Hunza...

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