When it comes to vaginal grooming, women’s options have previously been fairly limited: aside from various hair removal techniques and a short-lived vajazzling hype, until now vaginas have been fairly low maintenance. Now, for the first time ever, vulvas are having their time in the beauty industry spotlight, with more vagina-focused beauty products at our disposal than ever before.
The new wave of intimate care is less Vagisil and more vanity, with the arrival of high end vaginal serums, oils, and even highlighters to cleanse, exfoliate and hydrate your bikini area.They come gift wrapped in millennial pink or organic looking packaging, and are sold as luxury items that are meant to make women feel good. Using words like “empowered” and “liberated,”...
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