Bala and CorePower Yoga are teaming as much as make understanding a bit more vibrant.
The 2 fitness brands are releasing a limited-edition pair of Bala’s fan-favorite 2-pound bangles, $65, in CorePower Yoga’s signature orange hue.
While this partnership is coming to fruition now, the genesis actually predates Bala, which has amassed greater than $50 million in sales since its founding.
Back when she worked as a licensed CorePower Yoga instructor, Bala cofounder Natalie Holloway was used to adding weights to make a fitness class more difficult. Upon happening sabbatical in Asia with Bala cofounder and now-husband Max Kislevitz, the duo took a yoga class that felt a bit “too meditative,” in response to Holloway, ultimately resulting in the thought for the...
Continue reading
0 Comments