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29 Mar

Bala and CorePower Yoga Launch Limited-Edition Bangles – WWD

Bala and CorePower Yoga Launch Limited-Edition Bangles – WWD
Bala and CorePower Yoga are teaming as much as make understanding a bit more vibrant.  The 2 fitness brands are releasing a limited-edition pair of Bala’s fan-favorite 2-pound bangles, $65, in CorePower Yoga’s signature orange hue.  While this partnership is coming to fruition now, the genesis actually predates Bala, which has amassed greater than $50 million in sales since its founding. Back when she worked as a licensed CorePower Yoga instructor, Bala cofounder Natalie Holloway was used to adding weights to make a fitness class more difficult. Upon happening sabbatical in Asia with Bala cofounder and now-husband Max Kislevitz, the duo took a yoga class that felt a bit “too meditative,” in response to Holloway, ultimately resulting in the thought for the...
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29 Dec

Yoga Studio Y7 Launches Online Workout Platform – WWD

Yoga Studio Y7 Launches Online Workout Platform – WWD
On Wednesday, music-driven premium yoga brand Y7 Studio launched a recent digital platform as a way to determine its overall omnichannel approach.  The brand new platform integrates synced music into all classes, as a part of a partnership with Universal Music Group. This may mark the primary digital yoga platform with synced music implemented into each class. Through the app, users can go for a digital-only or omnichannel membership if in addition they plan to go to studios in-person.  Y7 Studio now has six locations across Recent York and Los Angeles and is best known for its infrared heated yoga classes with highly curated playlists. With this recent digital platform, the brand plans to expand its reach and clientele outside of its...
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26 Aug

 Alo Yoga Plans First Presentation at Recent York Fashion Week

 Alo Yoga Plans First Presentation at Recent York Fashion Week
Alo Yoga is returning to the Big Apple for Recent York Fashion Week with just a few surprises in store.  The Southern California-based yoga, activewear and swimwear brand will debut its luxury, cold-weather, ready-to-wear “Aspen Collection” by the use of its first fashion presentation on Sept. 10 at Spring Studios. The presentation might be followed by a panel discussion on wellness, mindfulness and mental health in the style industry.  “Alo exists on the intersection of fashion and wellness,” Danny Harris, cofounder and co-chief executive officer of Alo, told WWD exclusively. “So we see showing our Aspen Collection at NYFW as the proper venue.” Los Angeles-based brand Alo Yoga carries a choice of swimwear. Price points are stretched for the luxurious line. (Think $500...
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