The representation we see in music, in media and particularly in beauty ads helps to shape the subsequent generation and their ideals around traditional beauty standards. That’s why when Lil Nas X became the primary male rapper in history to front a makeup campaign when he joined forces with YSL Beauty in August 2022, we knew we were in for something epic.
And we were right. The boldness, the Blackness and more vital the representation from an iconic legacy brand specializing in a recent standard of beauty — chefs kiss.
Now to commemorate the second yr with the brand, Lil Nas X and YSL are back for Pride month to launch two installments of the brand’s newest campaign featuring the worldwide popstar....
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