PARIS — Talm ­— the premium French skincare brand to be used before, during and after pregnancy — has raised its first round of funding to assist bolster expansion.

Mathilde and Bertrand Thomas, cofounders of Caudalie, took a minority stake within the high-end dermocosmetics brand for mothers-to-be and mothers. Financial terms of the deal weren’t disclosed.

Talm is an acronym for “to all of the mamas.” It was launched in September 2021 by Kenza Keller, a luxury beauty executive who recently served as Byredo’s international marketing director. Prior to that, she worked at Hermès International in Paris and Guerlain in London. Keller appeared on Forbes Frances’ “40 Women” list last yr.

Her idea for Talm was spawned when she was first expecting.

“I discovered that ladies, once they are pregnant, need to conceive or have just given birth, are ready where it’s really difficult to search out products which can be truly protected for them and their babies,” Keller said.

She was further shocked to search out a dearth of such products with a high level of sensoriality and eco-friendly components.

“This concept began to grow — and grow — and truly became an obsession,” she said.

Keller got down to create a line 100% protected from the primary day of pregnancy, through breastfeeding — even for the newborn — and beyond.

“So it needed to be also organic, vegan,” Keller said. “The transient was super restrictive.”

Using naturals, product efficiency was key, too.

For Talm’s eco-friendly approach, she turned to glass for bottles and compostable corn byproduct for outer packaging. Products are made in France, and every natural and raw material is tracked, for transparency and quality control.

Keller created products to be pleasurable and multifunctional. She wants women using Talm to feel comfortable in their very own skin.

Less is more — on many levels. At launch, Talm had three products, each of which mentioned pregnancy and postpartum on its labeling. There’s Mega Oil, for body and facial hydration, now the bestseller; Mega Serum, with a roll-on applicator, and Mega Balm, a wealthy cream. Together, they comprise a skincare routine.

Mega Hair supplements, to cut back and stop hair loss, got here next and have grow to be Talm’s second bestseller online. Product prices range from 34 euros to 39 euros.

“The thought is to capitalize on the present, minimalist portfolio,” said Keller, who’s now working on a facial skincare collection, due out within the second half of 2023.

Talm was initially launched in five countries, and in 2022 boasted 10 international markets, including Belgium, Switzerland and Luxembourg. An eleventh opened this yr, and more are slated to return.

Prestige retailers, corresponding to Oh My Cream, Smallable and Galeries Lafayette, in addition to pharmacies, stock Talm.

About half of its sales, that are growing by triple digits, come from Talm’s e-shop servicing Europe and the U.S.

Mathilde Thomas said that what attracted her as an investor to the brand are its formulas’ top quality and efficacy, in addition to Keller’s passion and aesthetic sense.

“The promising area of interest of pregnant women is underdeveloped,” Thomas continued. “Today, on this particular segment, only insufficiently clean and effective formulas exist.”

Amongst her goals is to widen Talm’s reach.

The Thomas family office invests inside and outdoors the world of beauty.

“We wish to support young people in the important thing stages of constructing a cosmetics brand — help plan healthy, sustainable and profitable growth, as [we did],” Thomas said.

She explained one other aim is to assist them develop in Europe, in addition to the remainder of the world, to be able to learn and possibly create synergies.

Keller said she’d long been focused on Thomas.

“I even have at all times been very fascinated by the [Caudalie] brand story, but in addition her personal journey as an entrepreneur,” Keller said. “I actually desired to have them on board — her and her husband.”