Tara Foley, the founder of fresh beauty retailer Follain, has a latest job.

Investment banking and advisory firm Consensus has hired Foley to guide its latest beauty and wellness team. Follain was sold to Credo Beauty late last yr for an undisclosed sum.

Foley will lead a newly dedicated beauty and wellness team at Consensus with fellow managing director Paul Alexander, in accordance with an announcement from the firm.

Foley said her latest role allows her to proceed “to play matchmaker” and connect brands to one another and investors. “That’s what I all the time liked doing essentially the most,” she told WWD. “I’m continuing to personally support Credo and I’ll all the time be a supporter of Follain, and I used to be fascinated with all these various kinds of roles.”

Though she doesn’t predict a flurry of deals, Foley said she still sees potential with high-growth brands available on the market. “A number of firms are probably going to make the selection to take a seat on the sidelines, so successful businesses are probably going to have less competition,” she said. “Large strategics will likely struggle to grow organically, in order that they’re gonna must feed their growth through acquiring the suitable firms,” she continued.

She also has her eye on wellness mainstays like supplements, in addition to biotech and science-led firms. She’ll also depend on Consensus’ expertise, which now spans agriculture and food.

“With the addition of formal food and agriculture teams in 2021 and now with a dedicated team focused on personal care, wellness and sweetness, we look ahead to deepening our relationships inside this increasingly essential practice area. We’re particularly excited so as to add Tara Foley to the Consensus family. We’ve known Tara for some time and have enormous admiration for what she created with Follain,” said Michael O’Hara, chief executive officer of Consensus, in an announcement.