It was 2016 when Dyson, the then beloved vacuum brand began its foray into hair. Very like its predecessor, the high-tech hair tools also boasted a generous price tag. And while the technology after all piqued the interest of Black women, like with most other hair tools available on the market, the immediate assumption was that the brand wasn’t created with us in mind.

Through the years, that’s evolved and Black women of all different hair types are discovering that the investment in a Dyson hair product is price it each time. Nevertheless, it began with the professionals, hairstylists who discovered the incredible advantages of the Supersonic Hair Dryer, specifically. It became a backstage must-have for natural hair due to its ability to straighten the coils while still preserving the curl pattern. One in all those experts was Jawara, Dyson Global Ambassador and hairstylist to stars resembling Beyoncé, Rihanna and Naomi Campbell.

“I really like the undeniable fact that using Dyson on natural hair still leaves the hair with a certain integrity,” he tells ESSENCE. “Dyson appears to be really mindful with how much thought they put into the technology of how you can still maintain curls since you don’t need to use such a high heat for it to work. The response of the men and women that I exploit it on which have natural hair, they’re at all times like “Wow, what’s this?”

And because the technology of Dyson Hair evolves, as does its reach on social media. Consistently going viral, in case you’ve scrolled your timeline currently, specifically on TikTok, chances are high you’ve seen the brand’s latest innovation, the Airwrap Styler. Mainly known for its easy curling capabilities with rotating cool tip technology, its the opposite attachments which might be proving more of the star for hair like ours.

“There’s the wide-tooth comb attachment that goes with the Airwrap now,” Jawara shares. “What I really like about it’s you possibly can go from the roots all the way in which out to the top of the shaft with none snagging. We’ve been using these Afro-pick blow dryers for therefore long they usually achieve this much damage to our hair, sometimes they even go above 450 degrees.”

Other attachments within the kit include: Coanda Smoothing Dryer, 1.2″ Airwrap™ Long Barrel, 1.6″ Airwrap™ Long Barrel, Soft Smoothing Brush, Firm Smoothing Brush and Round Volumizing Brush.

And as someone who was in a position to try it herself, first using the wide tooth comb to dry my hair (also weave) then using 1.2″ Long Barrel to create fanned-out waves I can say that I’m a believer. Nevertheless, there’s actually a learning curve. When using the curling barrel, I needed to learn how you can hold my hair excellent, allowing the hair to twist up properly and switch on the cool shot to set the curls.

Once I brushed the curls out, bombshell curls appeared.

The Airwrap is proving a substitute to practically ever other hair tool one would wish of their stash. In keeping with videos throughout social, the drying time is cut in half and irrespective of the feel, it’s equally as effective. “They latest Airwrap has an Coanda effect,” Jawara says of the updated technology that dries, smooths, and hides flyaways. “So once you use it, the air’s coming through that comb and going straight through the follicles. It dries it versus blasting it.” Even higher, Jawara says the Airwrap is ideal for hair anywhere longer than 5 inches — debunking one more myth that Dyson only works for length.

And in case you need anymore convincing, behold several Black women who’ve betted on Dyson, and loved it.

Visit Dyson’s website to get in on the hype.