A recent collection from Smashbox carries witchy undertones.

The cosmetics company’s latest collaborator is Bri Luna, founding father of popular modern mystics site The Hoodwitch. Today, Smashbox and Luna unveiled The Crystalized Collection, a seven-piece line of crystal-infused makeup products, inspired by Luna’s work with rituals, that adds to beauty’s increasing fixation with crystals.

“We’re having this resurgence in spirituality with crystals and alternative types of healing, but when you concentrate on it, these are things which have at all times been relevant in the wonder industry,” Luna said. “You’re going back to the true origins of cosmetics being formed from minerals and crystals and using them as a form of decoration. I don’t find it to be trendy or recent.”

The gathering consists of a primer water, $32; a primerizer, $42; shimmer drops, $25; lip gloss, $19; a highlighter, $39; liquid eye shadow, $24, and a watch palette, $29. The entire products are crystal-infused and draw from Luna’s profession as a witch.

“[The collection includes] things that Bri herself would wear and things that were complementary to what has not been offered from a makeup standpoint,” said Lori Taylor, Smashbox’s global pro lead artist. “What you get is that this gorgeous amalgamation of things which are skin-loving and radiant and glowing — almost such as you’re creating your individual specialized aura in your skin.”

“It’s so necessary straight away to bring positivity into the world,” added Nina Van Arsdale, executive director of world communications at Smashbox. “It is a really good representation of all the things. It’s beautiful, it has meaning behind it. The intentions are so positive.”

The Crystalized Collection is Luna’s first makeup collaboration. Prior to creating The Hoodwitch, she went to high school to learn how you can do computer graphics makeup and worked as a makeup artist for five years. She can be a licensed aesthetician.

“I’ve at all times been in love with the art of transformation in beauty and the intersection between ritual and magic and sweetness,” Luna said. “I actually enjoy studying art and cosmetics. It’s an enormous a part of my life.”

The Crystalized Collection is on the market now via Ulta and Smashbox.com.

Crystals are a rising trend in the wonder industry. To learn more about it, watch YouTuber Bretman Rock take WWD crystal shopping at considered one of Los Angeles’ hottest crystal spots.

More from WWD.com:

Meet Glossier Play, the Latest High Impact Makeup Brand from Glossier

Move Over Millennials: A Latest Generation Is Coming of Age