12 Whind skincare skus at the moment are available at 50 Bluemercury stores and online, ranging in price from $35 for an Oasis Fresh cleanser to $85 for the Kasbah Stars night serum.

Shaz and Kiks is the most recent Indian-inspired beauty brand to make moves within the prestige market. The hair care brand has inked a cope with Sephora, where its six Ayurvedic ritual-inspired core products will launch online.

Hayley Williams’ Good Dye Young has entered all Ulta Beauty doors. The vegan hair dye brand — which took to Amazon, Walmart and Goal all within the last yr — reports a 67 percent year-over-year compound annual growth rate since its founding in 2016.

Pinkie, the period product brand, has landed at greater than 500 Goal stores. Launched in 2022, Pinkie creates plant-based, small-sized pads for tweens, and closed a $1 million funding round in March.

False eyelash brand Ardell Beauty has found a recent home: Sephora. The brand arrives at 300 doors with two sets of faux mink lashes exclusive to the retailer.

Barbershop-inspired hair care brand Verb is now at greater than 350 Ulta Beauty at Goal shops-in-shop. The brand’s relationship with Ulta dates back to 2012 when it debuted on the retailer, only to drag back shortly thereafter. In 2021, the brand re-entered Ulta after a period of strong cross-channel growth, and now 10 of its products, all under $30, have made their method to the retailer’s Goal outposts.