Glow Recipe Plum Plump Hyaluronic Gloss Balm

$22 at sephora.com, Glowrecipe.com

Glow Recipe’s best-loved Plum Plump franchise has a newcomer.

Infused with kakadu plum, vitamin-rich raspberry extract and, after all, its namesake ingredient, the hyaluronic gloss balm goals so as to add shine while it hydrates.

“We realized our plum family was getting loads of love from our community, and we wanted to increase that to lip treatment,” said cofounder Sarah Lee, adding the goal was to “create something that might treat parched lips, but at the identical time provide a top coat, almost like a gloss-like finish.”

The product triples as a top coat, lip treatment and overnight lip mask multi functional. “This emollient formula works as a stand-alone lip gloss, but you may layer it on top of lipstick, it really works as a primary step of your makeup routine to treat the lips whilst you’re doing the whole lot else,” said cofounder Christine Chang. “All of our products layer incredibly well — when it got here to gloss balm, we had the identical expectation.”

While Chang and Lee didn’t specify sales expectations for the launch, industry sources think the gloss balm could do around $4 million in first-year sales.

Dr. Dennis Gross DermInfusions Plump + Repair Lip Treatment and DRx SpectraLite LipWare Pro

$45 and $148, respectively, sephora.com, Drdennisgross.com starting July 25

Dr. Dennis Gross is entering the lip category — and its viral LED light therapy is coming, too.

Next week, the brand is introducing a peptide-infused, plumping lip treatment and an LED-powered lip device which goals to stimulate collagen production and reduce wonderful lines.

“We’re very strongly focused on complexion, but when you think about the attention area is a fragile one — it’s among the many first to point out signs of aging and it’s also such a point of interest on the face — we felt the identical way about lips,” said Carrie Gross, chief executive officer at Dr. Dennis Gross.

“We’re at all times talking, we’re smiling, we’re kissing — there’s loads of wear and tear on the lips.”

Infused with amber, red and infrared wavelength technology to optimize penetration, the lip device claims to facilitate healing and visibly firm the lips inside three minutes of use. The lip treatment’s peptide mix pairs with bisabolol, ectoin and trehalose to extend the looks of full lips.

“There’s no gimmick here — you’re not tugging at your lips or stinging your lips, it’s a fun, easy, immediate treatment to your face,” said Gross, adding: “it’s acquisition play, too, for a younger customer coming in and learning about our brand.”

The brand anticipates combined first-year revenue of each products will exceed $8 million.

Peter Thomas Roth Quick Firmx Lip Filler

$29 at sephora.com, peterthomasroth.com starting 8/1

Peter Thomas Roth is bringing its clinical M.O. to lips.

Fueled by a mix of hyaluronic acid, pomegranate, coconut and squalane oils, the brand’s Quick Firmx Lip Filler seeks to hydrate and regularly enhance the looks of lip fullness.

“In all the buyer research that we’ve done where we see the trend of lip fullness and fewer lines, consumers are turning to derm-type strategies to get that fuller lip,” Sarah McNamara, executive vp and general manager of Peter Thomas Roth. “We desired to bring a clinical advantage to a product that actually isn’t on the market for the time being.”

The treatment is infused with 2 percent Linefill, the wrinkle filler and lip plumper lively derived from sesame seed. “We wanted to attain the perfect possible fullness without irritating the lips,” McNamara said.

Though the brand didn’t comment on sales expectations for Firmx Lip Filler, industry sources estimate the launch could do $5 million in retail sales during its first 12 months.

Charlotte Tilbury Airbrush Flawless Matte Lip Blur Liquid Lipstick

$35 at sephora.com, charlottetilbury.com

The Airbrush Flawless franchise just got larger.

Coinciding with the brand’s recent app debut, Charlotte Tilbury has introduced its Airbrush Flawless Matte Lip Blur Liquid Lipstick. Coming in eight shades, the formula goals to bring the blurring effect the brand once delivered to complexion, to the lip area.

“It helps with concealing texture on the lips, and provides the illusion of a smoother, fuller looking pout,” Tilbury said in an email to Beauty Inc, noting the product features a film-forming resin and diamond-shaped applicator to emulate the feathered effect she once used cotton buds to create.

“As an artist I might mix concealers and powders with lipsticks, using cotton buds to diffuse, simply to create that smoothing, soft-focus, airbrush effect; now I even have bottled that artistry into one product,” Tilbury said.

The hyaluronic acid-infused launch is fronted by Bella Hadid, who joined the likes of Jourdan Dunn and Kate Moss as a face of the brand in March.

Though the brand didn’t comment on sales expectations for Lip Blur, it reports one Charlotte Tilbury lip product was sold every two minutes, in keeping with global sales data from June 2022 through June 2023.