The Odd is joining forces with The Solutions Project to advertise sustainability by supporting marginalized groups who’re charting the best way toward climate justice. 

From Nov. 15 through Nov. 21, the Canadian skincare brand will donate 1 percent of sales to the environmentalist advocacy group, which was founded by actor Mark Ruffalo alongside Mark Jacobson and Marco Krapels in 2013, and funds BIPOC-led grassroots organizations on the frontlines of the climate crisis.  

“Climate change is everyone’s problem — you’ll be able to’t just take a look at what you do internally,” said Jackie Kankam, director of sustainability and social impact at The Odd’s parent company, Deciem, adding that while the brand harnesses renewable energy and is carbon neutral certified, it recognizes that the work doesn’t stop there. 

“We looked to The Solutions Project because we desired to do something within the U.S., they usually work with grassroots organizations, which is de facto vital to us, because we began off small and scrappy,” Kankam continued. 

The partnership is an accompaniment to The Odd’s annual Slowvember initiative, wherein the brand ceases online and in-store direct-to-consumer transactions on Black Friday and as an alternative offers a 23 percent discount through November leading as much as the day. 

“November is all about ‘buy, buy, buy,’ and in the event you take a look at hyper-consumerism and Black Friday, those just aren’t sustainable. With our monthlong discount, we would like people to stop, pause and only buy what they need,” Kankam said.

The Odd will donate a minimum of $100,000 in Canadian dollars to The Solutions Project, which is able to distribute the funds to grantees across the country. 

The Odd can also be releasing a brief, documentary-style film highlighting how the hostile effects of climate change disproportionately impact indigenous and marginalized communities.

Filmed over the course of 5 days in Labrador, Canada, the film features an Indigenous mother who describes how the climate crisis and rising energy costs have negatively impacted her, each as a caretaker and a person, with the aim of training consumers concerning the oft-overlooked consequences of climate change.