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3 Sep

The ten Richest Beauty Influencers of 2022 – WWD

The ten Richest Beauty Influencers of 2022 – WWD

Beauty influencing is a lucrative business.

Recent data from Cosmetify estimates the earnings of top beauty influencers for the second yr in a row, evaluating each creator’s Instagram, YouTube and TikTok earnings for a combined total yield. 

Safiya Nygaard has taken the first-place spot, previously occupied by Huda Kattan in 2021, who’s now the second-highest earner in beauty.

Nygaard, who initially rose to prominence through her BuzzFeed series, LadyLike, took to YouTube following her departure from BuzzFeed in 2017. 

With greater than 9.5 million subscribers on her predominant channel, Nygaard’s YouTube presence is her strongest across all of her social media accounts. The creator brings in an estimated $187,917 in earnings per YouTube video upload, in accordance with Cosmetify. Her TikTok and Instagram earnings, while still significant, pale compared, standing at $1,800 and $7,160 and rating twenty second and forty eighth, respectively, per post. 

Despite Kattan’s drop to second place this yr, her overall earnings increased by greater than $58,000 throughout the same period. She also still holds the title for highest-grossing Instagram beauty influencer, bringing in $168,113 per post on the platform. 

The second-highest earner on Instagram is Chiara Ferragni, who brings in $98,817 per post. Ferragni’s posts are inclusive of fashion and lifestyle content, and the blogger-turned entrepreneur ranks as number six by way of combined earnings per post across all social media platforms. 

With a combined total of $145,271, James Charles ranks because the third-highest overall earner, remaining largely undeterred by the various controversies his profession has been imbued with, one in all which even resulted in his YouTube channel being demonetized for a transient period in 2021. 

Charles also holds the title of the highest-earning beauty influencer on TikTok, bringing in $35,200 per post on the platform, where he has 36.7 million followers (by comparison, he has 23.9 million YouTube subscribers and 22.7 million Instagram followers). 

Jeffree Star, who launched a skincare brand earlier this yr and ranked as the best earner across all platforms in 2020, now ranks in seventh place, bringing in a combined total of $90,368 per social media post. 

Amongst the best earners who didn’t make the highest 10 list are Jaclyn Hill, Mario Dedivanovic, Camila Coelho, Aimee Song, Michelle Choi, Rachel Levin and Carli Bybel. 

Hee, the ten highest-earning beauty influencers of 2022, and their combined total earnings per TikTok, Instagram and YouTube post, per Cosmetify. 

  1. Safiya Nygaard: $196,877
    • YouTube: $187,917; Instagram: $7,160; TikTok: $1,800
  2. Huda Kattan: $177,216
    • YouTube: $1,283; Instagram: $168,113; TikTok: $7,820
  3. James Charles: $145,271
    • YouTube: $34,417; Instagram: $75,654; TikTok: $35,200
  4. Bretman Rock: $122,460
    • YouTube: $47,666; Instagram: $61,095; TikTok: $13,700
  5. Nikita Dragun: $99,505
    • YouTube: $57,075; Instagram: $29,830; TikTok: $12,600
  6. Chiara Ferragni: $98,817
    • YouTube: $1,701; Instagram: $91,746; TikTok: $5,370
  7. Jeffree Star: $90,368
    • YouTube: $42,284; Instagram: $45,984; TikTok: $2,100
  8. Pony Makeup: $83,499
    • YouTube: $56,231; Instagram: $26,833; TikTok: $435
  9. Maria Maria: $75,608
    • YouTube: $618; Instagram: $66,780; TikTok: $8,210
  10. Nikkie de Jager: $73,047
    • YouTube: $13,341; Instagram: $54,146; TikTok: $5,560

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